Elevate
Your Leadership!
Designed with newly promoted people managers in mind, grappling with the exhilaration of new roles and the anxiety of unfamiliar obstacles.
Is your service business delivering transactions when it should be creating lasting emotional connections?
Reimagine your customer journey and workplace culture with a hospitality mindset — built to spark loyalty, energize your team, and set your brand apart.
Transform how your business connects with people — from the inside out.
As Seen On:
I Help Service-Centric Founders, Owners & Executives:
Turn impersonal customer interactions into emotionally resonant brand moments.
Build a values-aligned culture where teams feel purpose, clarity, and trust.
Embed hospitality principles that elevate retention, loyalty, and word-of-mouth.
Create a service signature that differentiates in a crowded market.
I Help Service-Centric Founders, Owners & Executives:
Turn impersonal customer interactions into emotionally resonant brand moments.
Build a values-aligned culture where teams feel purpose, clarity, and trust.
Embed hospitality principles that elevate retention, loyalty, and word-of-mouth.
Create a service signature that differentiates in a crowded market.
About the Author
Nikhil Tripathi
Nikhil Tripathi is a leadership coach, mentor, and speaker with 20+ years of experience coaching and leading teams across Asia to the Americas. He has been recognized with the CEO Award, Master Trainer Award, and Great Coach Award at one of the world’s leading Fortune 50 companies. His mission is to impact 10 million lives in the next 10 years, guided by his purpose to give, to grow, and to be grateful.
The Hospitality-Infused Reset™ Framework
RESET
CULTURE
Clarify purpose, values, and leadership signals that model hospitality from the top down.
REIMAGINE THE CUSTOMER JOURNEY
Map, assess, and redesign customer touchpoints to deliver emotional impact, not just transactions.
REINFORCE WITH
SYSTEMS
Activate sustainable rituals, training, and feedback loops to embed this shift into daily ops.
The Hospitality-Infused Reset™ Framework
RESET CULTURE
Clarify purpose, values, and leadership signals that model hospitality from the top down.
REIMAGINE THE CUSTOMER JOURNEY
Map, assess, and redesign customer touchpoints to deliver emotional impact, not just transactions.
REINFORCE WITH SYSTEMS
Activate sustainable rituals, training, and feedback loops to embed this shift into daily ops.
The Level 10 Leader
Master the Art of Leadership
Great leaders aren’t born—they choose to be coached into greatness. Leadership is a journey filled with paradoxes, challenges, and decisions that shape your path.
The Level 10 Leader blends powerful storytelling, research-backed strategies, and a proven roadmapto help you
lead with clarity, confidence, and impact.
"Authentic. Insightful. Game-changing."
"A must-read for anyone stepping into leadership."
"The perfect balance of inspiration and execution."
About the Author
Nikhil Tripathi is a leadership coach, mentor, and speaker with 20+ years of experience coaching and leading teams across Asia to the Americas.
Recognized with the CEO Award, Master Trainer Award, and Great Coach Award, he has helped countless professionals elevate their leadership skills.
His mission? To impact 10 million lives in the next 10 years, guided by his purpose to give, grow, and be grateful.
The Program
The program offers a holistic transformation for leaders through three modules: Winning the Spirit, Winning the Heart, and Winning the Mind. Each module focuses on key behaviors that drive success and transformation. With 10 interconnected wins, a Level-10 transformation is guaranteed, one win at a time!
- Discover your unique "why" for becoming a Level-10 Leader, giving you a strong sense of purpose.
- Develop deep self-awareness using specialized tools to enhance leadership effectiveness.
- Gather feedback from stakeholders to drive transformation which leads to recognition.
"Kickstart your leadership journey by discovering your personalized Level-10 purpose and harnessing feedback for transformative growth."
"People don’t buy what you do; they buy why you do it.” — Simon Sinek
- Discover your team’s strengths and personalities for driving peak performance.
- Unlock each team member’s unique potential, avoiding a one-size-fits-all approach.
- Uncover a Life Timeline for your team, understanding their pivotal moments and future aspirations.
"Accelerate your leadership journey by understanding your team’s unique strengths, unlocking their potential, and sowing seeds for trust."
"“The most important thing in communication is hearing what isn’t said.” — Peter Drucker
- Define BHAG Big Hairy Audacious Goals to imagine a future never imagined before.
- Make SMART goals to translate vision into actionable short-term milestones.
- Master Accountability Systems to be known as someone who just doesn’t set goals but delivers them!
"Transform your leadership effectiveness by setting meaningful goals, prioritizing what truly matters, and equipping your team with the skills to make confident decisions."
“Setting goals is the first step in turning the invisible into the visible.” — Tony Robbins
Meet Frank R. Massimo
Business Consultant | Speaker | Culture Architect
Frank is a business consultant, speaker, and culture architect with a career built on one foundational belief:
Hospitality is not an industry — it’s a mindset.
With decades of leadership experience across non-traditional hospitality industries — including health clubs, luxury amenities services, and real estate — Frank has led high-performing teams and transformed transactional businesses into human-first brands through emotional connection, not ego.
As the creator of the Hospitality-Infused Business Reset™, Frank partners with service-driven founders and executives to transform disengaged cultures and forgettable customer journeys into vibrant ecosystems of trust, care, and consistency. His approach blends operational rigor with what he calls the “L’eggo My Ego™” principle — leading by letting go, and making space for others to thrive.
“Leadership isn’t about being in charge — it’s about taking care of those in your charge.”
And it starts with hospitality from the inside out.
Millions of readers
and listeners worldwide
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Frequently Asked Questions
What is people-first leadership coaching?
People-first leadership coaching helps you create engaging, trust-driven cultures and transform customer experiences with emotional resonance, steering away from ego-driven leadership and team disengagement.
Is this program right for me?
The program is for progressive founders and executives committed to building unique, people-first companies but struggling with leadership and customer challenges.
How is your coaching program structured?
The Hospitality-Infused Leadership Accelerator is an eight-week program that navigates you through developing trust-driven cultures and memorable customer experiences.
Elevate What Service Feels Like
You don’t need to be in hospitality to lead like you are.
Let’s build a brand experience your customers and team will rave about.
Francis R Massimo
Francis R Massimo
Elevate What Service Feels Like
You don’t need to be in hospitality to lead like you are.
Let’s build a brand experience your customers and team will rave about.